Small Business Strategy To Boost Summer Sales
Small business often dread the summer months. Shouldering through the slow season makes it difficult for business owners to meet sales quotes and keep the business thriving. Not only is there typically less foot traffic during the summer months, but employees tend to be less motivated and less productive. From vacations to shorter hours, employers are tasked with the responsibility to think outside of the box for new strategies to increase sales throughout the summer.
Focusing on marketing efforts in the months leading up to summer is imperative to keep sales going strong. The following are some great strategy tips to consider implementing into your business’s marketing plans this year:
- Run summer sales and specials, heavily utilizing social media to promote them
- Plan an inter-office summer sales competition to boost productivity
- Participate in and/or sponsor local community events
- Host an event to garner more foot traffic
- Offer exclusive deals to loyal customers to encourage repeat purchases
No matter how you plan to ramp up your summer sales strategy, now is the time to start brainstorming. Far too many business owners feel the impact of slow summer sales when it is too late to make any significant changes. Springtime is the best time for executives in the company to make plans to keep sales strong in the coming months. It is also the best time to encourage your employees to get involved in the process.
Keeping your commercial property in tiptop shape is another key factor in maintaining positive sales numbers. At SERVPRO of North Palm Beach County, we understand the stresses that South Florida business owners are under during the summer months. If things like water damage, storm damage, fire damage, or mold damage have impacted your business, we are here to help. Contact our commercial damage restoration team today to learn more!